A confession and A Thing To Announce

So first, I have a confession to make. It’s going to sound really un-artist like, and I apologize if I shock your tender sensibilities.

Dude, I love business and marketing.

I know it’s not very seemly for an artist to passionately declare her love of marketing, but it’s true. I was 16 when it dawned on me that I could start my own business. It made me giddy with excitement. I had all of these plans for making jeweled boxes lined with velvet and selling them to stores around town. It never quite worked out – illness and school got in the way – but I had seen the light. The world of the entrepreneur had me hooked.

About 3 years ago, I discovered Seth Godin and it sealed my fate. I fell madly in love with marketing and began to voraciously read everything about it.

Of course, the irony is that I struggle to market my art because of my own varied and exciting set of neuroses.

But give me someone else’s business? Yum yum yum. Especially the start-up phase. I love sitting down with someone who is just starting their business, or hasn’t quite figured out their marketing and feels like everything they offer is all over the place, and then helping them make it a coherent whole. I love showing them the pattern of their business. (Thank you, Shiva Nata!) It’s about how all of the parts fit together and move together.

Apparently when I wasn’t looking, all of the stuff I’ve been reading about for years has managed to solidify itself into something useful in my brain. Who knew?

Which leads me to…

A Very Exciting Announcement!

But first, a smidge of back story.

As some of you know, I do a bit of freelance web design on the side. I don’t so much enjoy the designing part – Photoshop is a beast of its own, I’ll leave that to the experts – but I actually rather enjoy the coding. It’s so nice and analytical. It gives me problems and then I get to solve them.

(People who know me just as an artist get thrown off when I tell them I like to code – but it’s a nice workout for the other side of my brain. I am a recovering geek after all. I won awards in high school for top science marks and my chemistry teacher thought I was obviously going into the sciences (you shoulda seen her face when I said arts). I just try to pretend none of that happened. ;)

Anyways, what all of this rambling is leading you to is this:

For the past 6 months, I’ve been doing freelance coding for the lovely Diane Whiddon of Novel Website Design. She’s a good friend and collector and working for her is a dream. I adore her to bits.

But a couple weeks ago, it got even better.

Diane is incorporating in 2011, and has invited me to be her business partner. I’ll still be coding for her, but, here’s the exciting part – I’ll be doing marketing consulting and coaching with her clients. I finally have an outlet for all of this marketing goodness that has put itself together in my brain.

I am so excited!

The very best part is that it still allows me to focus on my art. Art is, and always will be, my first love. It will always be my primary business. Now though, I get to balance all of my loves together. I am a multi-passionate person and it’s about time I embraced that.

What it all boils down to though is the same – I want to show people the possibility within the world. Whether it’s art that reminds you of the possibility of hope, or the possibility within your business, I am an optimist who believes that there is more to life. And I’m here to help you see that.

At the end of this week, Diane and I will be revealing our first joint product together – it’s geared towards people who’d need a website but don’t have tons of money and are intimidated by technology and what all of this plugin-widget-SEO-hosting-domain nonsense is. We’ll walk you through setting up your own WordPress site from top to bottom, from picking the right template to writing content to all of the overwhelming tech-ey stuff. If you’re interested in learning more, leave a comment and I’ll email you more details personally. Same with the marketing help.

But mostly, I just wanted to announce this new phase of my life and share it with all of you! Because I’m really excited. 2011 is going to be unbelievably awesome.

Comments

  1. says

    Well done Sarah – your site design and the way you communicate on your site definitely stands you out from the crowd.

    Looks a great combo you and Diane Whiddon.

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